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Link: https://www.huffingtonpost.co.uk/entry/cancel-culture-political-correctness_uk_5f0856d0c5b6480493ce9ec0

Text type: opinion column

For who: left-centre British women in their 20s or 30s

Subject: present an argument that political correctness is different from censorship

Purpose: entertainment and confirmation bias

• She assumes that her audience agrees with her, which is passed through the point

• She does not say anything new to the audience, but the way she describes the … audience already agrees with her. Furthermore, she presents the argument as a joke that somebody is restricted by political correctness.

• The audience will use the article to convince the parents to support the argument because the article provides clearly stated evidence for the difference between political correctness and censorship.

Visuals:

• The headline is provocative and meant to attract people to explore and visit the website.

• The next sentence is amusing.

• The third paragraph with the example that it’s not new that certain words are not acceptable anymore.

• Pictures help the audience to identify with that they are fighting for BLM against old-fashioned behaviour.

• The video at the top is played as soon as it loads on the screen, which makes it more engaging.

Structure:

• Clickbaity heading

• An anecdote, in the beginning, makes the audience a situation to identify with. This leads to the audience. “But mum”. Reading this is one of the giveaways to the audience. So, the audience can identify with this phrase

• Her argument starts after the explanation of censorship.

• Structure. Amusing and the anecdote, then the overview, what is usually meant by political correctness, a sarcastic overview of the situation. The second half is the counterargument explaining the censorship

Language:

• The heading contains the keywords about the topic “human rights”, “political correctness”, and “Censorship”. This attracts a lot of attention; the keywords for describing the topic.

• She does not put the links; she does not explain all the stories assuming that the audience is already familiar with everything she is mentioning.

• Use quotation marks to emphasize some of the boomer’s words. All the quotations mock them.

• In the first part, before the argument, the language is informal, with the use of sarcasm.

• The word choice of the comedian makes the argument sarcastic as if there should be no argument. The language she uses to describe the people showing the opposing side is dismissive and sarcastic.

• She is talking directly to the audience, which makes it more evocative and enticing.

• She uses a lot of pronouns to make it look like a dialogue, which makes the reading process more engaging.

• When she is referring to political correctness, her language instantly becomes more sarcastic.

• Firstly, she explains the controversy. Then she switches from “But political correctness” and presents the argument. The language is more formal, a big shift in tone.

• Almost no literary devices, contractions